Charles Spinelli Explains How Executive Endorsements Can Skew Employee Advocacy Programs

Charles Spinelli Explores Whether Leadership Bias Undermines Merit in Advocacy Initiatives Employee advocacy programs are designed to empower team members to represent the company in public forums, social media or recruitment efforts. On paper, they promote inclusion and celebrate talent. However, when leadership endorsements or referral bonuses enter the mix, the ethical lines blur. Charles Spinelli , a well-regarded voice on workplace ethics, points out that when advocacy roles are granted based on internal influence or familiarity, organizations risk favoring visibility over true merit. In many companies, employees who are more outgoing, closely networked with executives or naturally visible within the organization are more likely to be selected for ambassador programs or internal referrals. It can inadvertently marginalize quieter employees who may be equally, if not more, qualified. The Problem with Preferential Visibility While execu...