Charles Spinelli Discusses the Ethical Boundaries Between Genuine Purpose and CSR As Publicity

Charles Spinelli Highlights the Risks of Turning Corporate Social Responsibility into a Marketing Tool Corporate S ocial R esponsibility (CSR) has become a central part of modern business strategy. Companies across industries promote their environmental, social and governance efforts as evidence of their commitment to doing good. But Charles Spinelli warns that when CSR becomes more about brand image than genuine impact, it risks crossing an ethical line. Purpose-driven initiatives that are hollow or misleading can damage trust, erode credibility and ultimately harm the very communities they claim to serve. The Danger o f Ethics-Washing When CSR initiatives are designed primarily to enhance public perception rather than address real-world challenges, they fall into what many call ethics- washing. It happens when companies make bold claims about social or environmental efforts while failing to follow through with meaningful action. Ethics-washing not...